This color-safe shampoo gently cleanses while preserving vibrancy. Formulated with the proprietary Hibiscus Vibrancy Complex, the powerful formula prevents fading and dullness for radiant color with every wash.

Preserves Hair Color Vibrancy for up to 30 Washes*
Gently cleanses without stripping color

*Based on independent instrument testing using a regimen of Healing ColorCare Shampoo, Conditioner, Hair Masque & Trauma Treatment vs. control.